Cannes Lions

Radiation free dreams

DEMNER, MERLICEK & BERGMANN, Vienna / XXXLUTZ / 2017

Presentation Image
Presentation Image
Case Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

We launched a special collection of nightstands with a life-changing feature: The drawers were turned into electro magnetic radiation shields that block up to 98% of all harmful rays.

Execution

Everyone who googled the health risks caused by cellphone radiation was targeted via google ads. With one click, our target group found the solution: EMF cancelling nightstands by mömax. For a promotional time of eight weeks, our customers could choose between eight different bedstands that included the Radiation Free Dreams setup for free.

Outcome

The whole range sold out within six weeks without any discounts on the products, which is rather unusual for Austrian furniture stores.

Traffic to the online-store went up by 212%.

Mömax had an exceptional ROI, every Euro spent for ads was turned into 22 Euros in revenue.

Furthermore Mömax reached a target group that doesn't usually come to their stores.

Similar Campaigns

12 items

MAS BUSINESS FLEX

DIRECTORS THINK TANK, Petaling jaya

MAS BUSINESS FLEX

2024, MALAYSIA AIRLINES

(opens in a new tab)