Creative Solution:In order to stand out in all radio commercial breaks, we used nothing but sound (only a sequence of sound effects as tools) to communicate the radio's unique ability to fire up people's imagination and tell a story. Any story.

Results: Radio advertising sales since January rose by 24%!(Jan-Feb. 09)Year-on-year sales have increased as well:Sales (Feb. 09 vs. Feb. 08): +4.63% Sales (March 09 vs. March 08):+6.80%