Emphasizes TV is not the best medium to get your brand noticed, if your budget is small. Your ad gets lost in "traffic. For the price of one TV spot, get 50 on radio instead.

The spot uses television advertising’s weaknesses to expose the problems you face when you can not afford a TV campaign (let alone support it adequately).

It emphasizes the unique advantages radio advertising offers: greater repetition, higher exposure, better reach, and of course better pricing.The minimalist, graphic style of the ad, plays on the TV like a radio ad – not like a TV ad.

An incredible 28% sales increase in the 2 months following the airing of the campaign.