Cannes Lions
DIMENSION, San Sebastian / EITB / 2014
Awards:
Overview
Entries
Credits
Description
EITB – BETTER WITH MUSIC
Radio Euskadi is a leading general-interest radio station in the Basque Country. Radio Euskadi focuses on current affairs, broadcasting not only news or debates but entertainment and music as well.
We’ve picked speeches by well-known people to describe its radio format: Barack Obama delivering a speech in Chicago, caustic José Mourinho in a postgame news conference after losing against FC Barcelona, Members of the European Parliament Godfrey Bloom and Nigel Farage talking tough before their fellow MEPs.
The speeches were creatively edited with music specially arranged for each speaker and context. This way, you perceive the news differently.
A global leader, a football coach and a controversial politician were included in a spot that describes in a simple and clear manner the importance of a radio station that goes beyond breaking news.
Without a doubt, the contents of EITB sound much better with music.
Execution
EITB gives news
EITB gives music
What we do is make music with their words, be the speaker of what happens in the world making music
EITB radio and presents tadio using 3 interventions of people well-known around the world giving them musicality
Similar Campaigns
9 items