Cannes Lions

RADIO EUSKADI

DIMENSION, San Sebastian / EITB / 2014

Awards:

2 Gold Cannes Lions
1 Shortlisted Cannes Lions
Case Film
Film
Film
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Overview

Entries

Credits

Overview

Description

EITB – BETTER WITH MUSIC

Radio Euskadi is a leading general-interest radio station in the Basque Country. Radio Euskadi focuses on current affairs, broadcasting not only news or debates but entertainment and music as well.

We’ve picked speeches by well-known people to describe its radio format: Barack Obama delivering a speech in Chicago, caustic José Mourinho in a postgame news conference after losing against FC Barcelona, Members of the European Parliament Godfrey Bloom and Nigel Farage talking tough before their fellow MEPs.

The speeches were creatively edited with music specially arranged for each speaker and context. This way, you perceive the news differently.

A global leader, a football coach and a controversial politician were included in a spot that describes in a simple and clear manner the importance of a radio station that goes beyond breaking news.

Without a doubt, the contents of EITB sound much better with music.

Execution

EITB gives news

EITB gives music

What we do is make music with their words, be the speaker of what happens in the world making music

EITB radio and presents tadio using 3 interventions of people well-known around the world giving them musicality

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