Radio Faro Cultural is a Guatemalan icon and it was dying. This Radio station has a priceless heritage and it needed help urgently.

When someone special passes away in Guatemala, it is common to express our condolences in all mass media with obituaries. But we announced the death of someone very special and already dead: The Beethoven`s second death. The obituary campaign reached the ears of the main radio journalists. The Minister of Culture noticed our obituaries and decided to rescue Radio Faro Cultural.

To achieve new funds, we had to outline a very specific PR campaign; otherwise the government would not be reached effectively.

The obituary campaign reached the ears of the main radio journalists. The Minister of Culture noticed our obituaries and decided to rescue Radio Faro Cultural and new fund were allocated to the radio.

Today Radio Faro Cultural is still on the air.

The obituary campaign reached the ears of the main radio journalists. The Minister of Culture noticed our obituaries and decided to recue Radio Faro Cultural and new fund were allocated to the radio.

Today Radio Faro Cultural is still on the air.