We created Radio Spa – World’s first spa you can listen to We identified music containing Alpha waves and placed it as 30 second capsules on the Channel 4 group stations and played during the evening rush hour when motorists needed it the most. The music was also offered as downloads by the station website.

Radio spa relaxed drivers and made Dubai roads safer. Activated on 4 stations, Radio spa calmed 5 million drivers in 2 weeks. (Source : IPSOS Data) Moreover, it generated $250K worth of earned media covered by leading local newspapers like Gulf News, 7 Days (Agency Estimates)