Cannes Lions
WESOUND, Berlin / NEPOS / 2018
Overview
Entries
Credits
Description
The series "Ageing with Joy" consist of the spots “mountain” and “bathtub”. The concept is flexible and allows new dialogues to emerge.
The speakers are an old man and an old woman, with a zest for life, a great sense of humour and who are mentally totally fit. Like in a game of improvisation theatre, they shout out words that the other reacts to in a flash. The two are in a good mood and sometimes laugh about their own jokes. Their conversation shows the limitations that come with age. However, keeping a sense of humour and the joy of discovering new things need not be affected.
With the Nepos N1, the Internet too becomes one of the things that no longer present a hurdle. The tablet is clear, easy to operate and fun. Access to the digital world creates new experiences for the generation 60+ and moments of happiness.