Cannes Lions

RADIO STATION

QUÊ COMUNICAÇÃO, Rio De Janeiro / RADIO MIX FM / 2013

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Overview

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Credits

OVERVIEW

Execution

With this action, we managed to show people that they should always have safe sex; otherwise, they could get infected with HIV as easily as they had a sticker put on their back.

Outcome

During the four days of Carnival, many people coming from all over the city were alerted about the danger of being caught off guard and of the risks of having unprotected sex.

Similar Campaigns

8 items

Shortlisted Cannes Lions
RADIO STATION

QUÊ COMUNICAÇÃO, Rio de janeiro

RADIO STATION

2012, RADIO MIX FM

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