Cannes Lions
QUÊ COMUNICAÇÃO, Rio De Janeiro / RADIO MIX FM / 2013
Overview
Entries
Credits
Execution
With this action, we managed to show people that they should always have safe sex; otherwise, they could get infected with HIV as easily as they had a sticker put on their back.
Outcome
During the four days of Carnival, many people coming from all over the city were alerted about the danger of being caught off guard and of the risks of having unprotected sex.
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