SAATCHI & SAATCHI, Sydney / DMG / 2005
Visually we are creating exactly what Nova 96.9 offers on air, utilising posters that are already there. By placing two “Never More Than Two Ads In A Row” posters paired together in the midst of numerous music posters we demonstrate the promise exactly.What’s more, it looks like Nova has been responsible for posting all of the street posters (it hasn’t), but it only costs us a fraction of the price that this would normally entail.
The creative and media investment behind the street poster campaign is best described as ‘minimal’, for great effect.Nova has maintained its position as number one FM music station and there has been positive anecdotal feedback about the advertising. Ad tracking is not carried out.
DDB BRASIL, Sao paulo
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LOWE PIRELLA FRONZONI, Milan
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PALIO COMMUNICATIONS, Saratoga springs
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