Cannes Lions

RADIO STATION

INC-21, Amstelveen / BNR NIEUWSRADIO / 2005

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Overview

Description

The BNR news radio campaign was developed based on the theme line ‘U-bent-de-eerste-die-het- hoort’ (Be-the-first-to-hear). By spotlighting a range of attention-grabbing social and political issues, the campaign spells out that whatever the news, and no matter how potentially controversial, you will hear about it first on BNR Nieuwsradio.

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