Cannes Lions
COSMOBLONDE, Berlin / MDR SPUTNIK / 2007
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Description
End of 2006 Radio Sputnik – the wild child of the MDR – decided to change. A new progamme and a completely new visual appearance were the goal.cosmoblonde developed design and front end for the radio-website as well as for the connected community platform my.sputnik.de.Both sites address young music-loving folks, offering a variety of information, service and media spanning contents.To the radio station this constellation of websites allows a new and future-resistant self conception fitting their more and more interactive and self determined audience.Virgin soil is about to be discovered, live and in intensive dialogue with their users.
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