If we want to be with our target group during the festivals we needed to check first: What is this festival spirit? Watching a concert, having a beer, waiting until the next one starts and having a beer. The idea of creating a cushion was born. People could sit on something cosier when waiting the next concert or just by having a beer.As most of the festivals take place on a field, we created a cushion, which looked exactly like a cow's droppings. De Zitvlaai (The Sitshit).