Cannes Lions
DDB, Milan / RYUICHI SAKAMOTO / 2007
Overview
Entries
Credits
Description
This works was made to support Mr. Sakamoto's 'Stop Rokkasho' project. He wants urgently call attention to the massive radioactive contamination that is occurring at a nuclear fuel reprocessing plant in the village of Rokkasho in Japan.The site is divided into three separate but synergic moments.In the first moment, the risk caused by benzene with plutonium isemphasised.The second moment uses interaction with a microphone to stress the concept of spreading the news.The third deals with a little girl as an element at risk of extinction, and not even money will bring her back.
Similar Campaigns
6 items