The 2 hour film was premiered on Mother’s Day across 36 radio stations of the leading radio network in the country, BIG FM. India’s most credible celebrities who have been the face of Indian film & television for decades starred in the film. India’s foremost radio storyteller Neelesh Misra scripted the movie. The movie was promoted heavily on radio and outdoor. Interviews of the star cast were released all over Radio to generate buzz. A press conference ensured coverage on leading news channels and publications. All movie listeners were directed to pledge their support for girl child education via IVRS.

2.4 million mothers pledged their support for their daughter’s education for 1 more year.

Clinic Plus market share increased by 110 bps during the campaign period.

Clinic Plus market share 20.3% for the 1st time in 10 Years during this campaign.

88% of the audience recalled the brand campaign.

83% of the audience recalled the message of 1 year's education for the girl-child at an unaided level.