Rebrand the Channel RAI 5 as the new performing arts channel. The aim was to create a new image of institutional television and innovative at the same time that responds to the concept: the Art from all points of view.

We started by Muybridge with the goal of creating images in the space which emanates the essence of each performance in a single shot. After selecting the artists and studied the look and feel of the project, we mainly concentrated in the performances to create movement in the movement. In order to obtain this result we combined compositing and art direction creativity.

The channel was immediately recognized as the new reality of the performing arts. The amount of visuals and the essentiality of art direction has engraved in recognition and positioning of the channel