ACC is India's number one cement company.In this film, we see a typical Indian sight of a funeral procession makingits way through the gullies and streets of Mumbai, evoking differentresponses from passers by. Finally the body is carried across railway trackson an overbridge. A super informs us that the deceased crossed the railwaytracks hundreds of times, but is using the overbridge for the first time.The film ends with a message from the company urging people to use the footoverbridges.