Eurobest
GEOMETRY GLOBAL, Moscow / TELE2 / 2018
Awards:
Overview
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Credits
Background
In 2017 mobile operator Tele2 challenged its agency with a problem: heavy mobile internet users, the key source of business growth, did not perceive Tele2 as an attractive and suitable for them service provider. The solution to this problem was two-fold: first, there was a need to convince this demanding audience that Tele2 offers high quality connection, and second, operator’s image needed a significant uplift. Historically, the most critical situation with negative brand perception was in St. Petersburg – Russia's second-largest city.
Tele2 positions itself as the only operator who puts its subscribers first and develops high quality
products and services, which help people to overcome imposed restrictions and limiting rules. To bring this positioning to life Tele2 decided to create a unique experience, which allowed residents of St. Petersburg to solve day-to-day Wi-Fi connectivity issues in the city, so they feel positive changes in their lives.
Idea
Tele2 introduced ground-breaking technological project – Rain Wi-Fi. The world's first rain-powered 4G-router that turns rain into free Internet for people who got caught in a rain.
A team of engineers presented an intelligent design solution – 4G-generator. Technological innovation allows rainwater to generate electricity without losing any energy in process. The system works in four simple steps: The device is installed into a drainpipe, then the rain flow activates a turbine, which generates electricity and the 4G-router delivers Wi-Fi.
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