Cannes Lions

RAINFOREST CONSERVATION

JUNG von MATT GERMANY, Hamburg / STIFTUNG REGENWALD HAMBURG / 2005

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For the Hamburg based Stiftung Regenwald , a non-profit organisation committed to saving the world's rainforests, we developed this doublespread motif showing nothing but a giant saw.

Upon a second look, we realise that its teeth are really tree shapes. The Internet adress shown (translated: www.save-the-rainforest.de) invites the reader to the organisation's website.

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