Techo is a non-profit organisation that builds emergency houses for the homeless in Paraguay. For one day every year, volunteers go to main streets of Asuncion, capital of Paraguay, to collect donations from drivers at traffic lights.

To support Techo national fundraising 2014 at the streets of Asunción, capital of Paraguay, we did Rainy Radio: a two hour rain audio recording, played as background noise on Radio Urbana (most listened radio station at 6pm rush hour in Asunción – Ibope 2014).

The rain noise was played continuously for 2 hours, even during music and other brands commercials to spread the message: “as you listen, families without roof cannot escape from rain. Support Techo donating at traffic lights to keep building more roofs and social projects to those who need. Because who needs a roof, needs much more”

We did Rainy Radio: a two hour rain audio recording, played as background noise on Radio Urbana (most listened radio station at 6pm rush hour in Asunción – Ibope 2014).

The rain noise was played continuously for 2 hours, even during music and other brands commercials to spread the message: “as you listen, families without roof cannot escape from rain. Support Techo donating at traffic lights to keep building more roofs and social projects for those who need. Because who needs a roof, needs much more”

Techos annual fundraising 2014 collected U$S 350.000 thanks to traffic lights donations in just one day.