17 November 2010, Walt Disney Pictures launched Raiponce Christmas 2010, Disneyland Paris welcomes its 10th princess, Raiponce, a princess with very long hair.For this occasion, Disneyland Paris invites a very New Generation Hair Stylist: Charlie le Mindu. He is the hair stylist of Lady Gaga, VV Brown … During one weekend in December, he created a pop up hair salon on a main street in Disneyland and styled little girl's hair like Princess Raiponce’s.In order to make this place more fairy-like, Charlie built a very long braid from the top of the building to the door.

1. Prepare a message for Charlie Le Mindu to be in same line as Disneyland2. Create Making of video + photo3. Negotiate 2 exclusives: - TF1 on TV in SEPT A HUIT (never done before) - GALA in print press 3. Obtain Press Coverage for the press event where Charlie had became a pillar4. Develop a Facebook Strategy

Media Value : 517 327 eurosTotal Audience : 148 million1500 Likes on the Facebook contest