Cannes Lions

RAISIN BRAN CRUNCH CEREAL

LEO BURNETT USA, Chicago / KELLOGG'S / 2010

Film
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In a candid interview, Miles, a reformed flesh-eating alien discusses how his love for the delicious taste of Raisin Bran Crunch has changed his diet and his life. Freeing him up to explore a whole host of new social avenues, now that he can mix with people without eating them.

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