Challenge:The Altius foundation asked us for 2 things1. To find a product that could be mass produced and sold to raisefunds for the education of thousands of children in Latin America.2. To develop a campaign for this product.

In addition to creating the solidarity bottles, we also created their labels. Before putting the labels on the bottles, we sent them to hundreds of schools in countries such as Honduras, Ecuador and Mexico so that the children that the foundation helps could write on them what they want to be when they grow up.Every bottle was a unique product, with an original message written by a Latin American child.

Results:Selling 6 thousand bottles would have been a success: in the first few weeks we sold more than 10 thousand.

More than 20.000 children will receive help.The 2nd edition is in production.The action will be extended to Asia in 2010.The idea made such a good impression that we were able to sell the bottles at “VIPS” (the most important mini-market chain in Spain) and later at Toys R’ Us.Even the Prince and the Princess of Asturias and Real Madrid’s captain Raúljoined and supported the project.