Synopsis:The Ramazzotti-Website is a travel to Italy. The Website does not have a “classical” homepage. It is composed of a network of five places (Milano, Tuscany, Villa Ramazzotti, Rome and Napoli) to which you can travel. At each place you get to know new people and interesting stories as well as you find games and information about Italy, the Italian way of life and Ramazzotti. The user himself decides democratically which Italian place will be added to the website next as well as he contributes a great deal to the information on the website.

Objectives:The objective of the website is to give the user the experience of the Italian attitude to life as brand asset of Ramazzotti: the user shall not have the feeling as being on the internet but being in Italy.

Target Group:Ramazzotti-Consumers between age 18 and 49.