Cannes Lions

Ramboll – Billboard for Birds

GARBERGS, Stockholm / RAMBOLL / 2018

Presentation Image
Case Film
Digital Proof JPG

Overview

Entries

Credits

Overview

Description

Real birds interact with the image of two hands on the billboard. The birds are attracted to the image by a hidden automatic bird feeding machine on the backside of the billboard. The birds are a real life visualization of the clients mission “Engineering for Life”.

Execution

When living birds interacted with the image of two hands on the traditional billboard it created a real life effect of augmented reality previously reserved for the digital world.

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