Cannes Lions
GARBERGS, Stockholm / RAMBOLL / 2018
Overview
Entries
Credits
Description
Real birds interact with the image of two hands on the billboard. The birds are attracted to the image by a hidden automatic bird feeding machine on the backside of the billboard. The birds are a real life visualization of the clients mission “Engineering for Life”.
Execution
When living birds interacted with the image of two hands on the traditional billboard it created a real life effect of augmented reality previously reserved for the digital world.