Cannes Lions
MOTHER, Los Angeles / POSTMATES / 2022
Overview
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Execution
When a craving hits, it infiltrates everything around you. In this iteration of the campaign, “When All You Can Food Is Think About”, a spokesman touches on all the frills of a stereotypical insurance ad as he walks away from a car accident… until the spot takes an unexpected turn. Suddenly, the spokesman is distracted from his own script when he spots a steaming, delicious bowl of ramen. Postmates “When All You Can Ramen Is Think About”.
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