Following the enormous success of the Ready Player One-branded HQ Trivia game on the night of the film’s release, which drew the largest audience in the history of HQ, the goal was to create a massive spectacle that would shut down offices and schools across the country. With a social media footprint of nearly 175 million followers, the goal was to leverage the film's lead star Dwayne "The Rock" Johnson and his massive social reach by having him co-host the with HQ host, Scott Rogowsky. By broadcasting live, the promotion was seen as off-the-cuff and fun; ultimately bring viewers and fans of The Rock closer to him and this film. Ultimately, the objective was to delight players with a record breaking prize, attract as big an audience as possible and with help from Dwayne promoting the film, drive viewers to go see Rampage on opening weekend (beginning April 13th).

With the decision to have Dwayne Johnson co-host HQ, the game needed to be timed close to the release of the film on April 13th. With the cast circling the globe the week of release for an International press tour, HQ was able to transport their studio and crew to the UK and broadcast the game from London, where Dwayne was currently stationed for a press junket. Ultimately, Dwayne became one of the biggest assets in this campaign as he was thrilled to co-host. He announced publicly that he received more texts from friends and family excited about this event, than any other promotion in history. The game went live in the late evening in London so American on both coasts would be available to play. Within 500 seconds of HQ sending the push alert, over 2 million people opened their phones to experience the live interactive broadcast spectacle.

In theme with the movie, the result was HUGE. A paid social media campaign promoting the game along with The Rock posting on his social media channels helped deliver the largest afternoon game in HQ history, nearly matching the record set by Ready Player One (which aired in Prime Time). In addition, there were over 60 articles about the Rampage/HQ partnership highlighting the big game prize and The Rock co-hosting the event. Over 2.24 million people tuned in during business hours in the US to play and 83 people split the largest prize in HQ Trivia history, $300,000! The positive reaction coming out of this event helped generate a lot of buzz around the movie leading up to the release on April 13th. This campaign had a massive impact on Rampage leading the box office sales and becoming the number one movie in the world on its opening weekend!