Cannes Lions

RANDOMS

JWT LONDON, London / ROWNTREES / 2011

Overview

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Overview

Description

We were challenged to continue the successful campaign for Rowntree’s Randoms that launched in 2009 as one of Nestle’s most successful new product launches in its history. Continuing the idea that Rowntree’s Randoms produces an outburst of random language in humorous situations, this time, we raised the stakes which sees a sky-diving instructor eating Randoms before his all-important pre-jump briefing. Randomness ensues much to the confusion of the anxious sky-divers, hanging on his every word.

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