Climate change being high on the global agenda explains the timing of the campaign and aimed to raise awareness with as many people as possible. The film also carried a key message to global companies that, after a decade of promises, they must uphold their commitment commit to help slow this process down.

The sound design had to be thoughtful to the poignant narrative by creating a complimentary sound mix of music, spoken word and sfx. There were three parts to the brief; firstly to create a natural environment for the opening scene, switching dramatically to a darker, distorted world for the rainforest flashback and then back to the bedroom scene for the conclusion. A mixture of disciplines were used to make a rich sound bed that was built from scratch; bespoke Foley, authentic orangutan reactions and enhanced sound design used to compliment what was happening visually.