We elevate our brand perception in line with modern luxury codes and House of Brands strategy. Our aim is to increase brand appeal and familiarity. By creating an event in the summer’s most popular location Bodrum, spesifically in Villa Maçakızı, our aim is to build «Brand Community» and give them a reason to join these events which are worth to wait for. Villa Maçakızı is a luxurious location in Bodrum and it is famous for its tailor made occasions. We create meaningful connections by making deeper and personalised interations with our clients. We aim to create relationships and conversations with our customers and fans.

Scarcity drives FOMO. Scarcity built the ultimate desire to establish the Range Rover House as the must get invitation. We used scarcity as a way of creating desire. We are a family of extraordinary brands that enable clients to live the exceptional.Range Rover’s audience benefit is “I feel Exceptional” so we made an event which results in refined, visionary and confident in every touch point they encounter.

People talked about Range Rover House but only special clients could get in. Customers who purchased new Range Rover, Defender, Discovery and Jaguar’s since 2018, Presold customers, conquests and VIP guests were invited. Customers are contacted via email and telephone. Customers are directed to a landing page in our websites in order to check the details of the program which will take place within the House.This page can be accessed through the invitation only, it is not indexed on Google or can not be reached through the website stagebanner/navigation bar as it is an invitation only event. While creating a FOMO (Fear of Missing out) effect, We presented our clients a space of luxury, refinement and creative collaboration to host and entertain . We enabled them to connect and engage in a Modern Luxury setting and we created deeper connections with our clients.

We organized a local taste lab by well-known chef Carlo Bernardini in collaboration with Slow Food Organisation.As Carlo is a member of DP society and one of the brand ambasssdors he gave a private tour to 8-10 people in the cellar within the house and served DP champaignes while dived deep into a conversation about good wine and champaigne.A Vehicle Customisation area was created within the House.Range Roger leather and trim samples will be provided and configurator will be actively used with the help of a product adviser during the event.There was also a Yoga Class with a famous instructor where she focuses on concept of simplicity and minimalism.Whiskey and cigar pairing session was organized with a famous food,wine and spirit expert.Unique pairing session organized by an expert invited guests to celebrate key events that that nurture strengthen intimate brand relationships. Cocktails,exclusive whiskeys and luxury beverages were offered to clients.

Total Print Media Circulation: 568.333

Total Social Media Reach: 7.510.367