Some of its customers perceive the Range Rover Sport as not adequately equipped engine-wise. Now the new TDV8 diesel engine changes everything: 272 HP (Horse Power) and 640 Nm (Newton metre) turn the car into a vehicle as strong as an ox.

The customer’s desire for more power is addressed in a straightforward way with the core message of the mailing already stated on the envelope: “Sometimes one needs a little more power/strength” (Note: the German word “Kraft” means both strength and power). The envelope itself backs up the statement: held tightly closed by three strong magnets one literally needs a little more “Kraft”” to open up the brochure.

The mailing led to 101 Range Rover Sport sales.More than 1,000 people scheduled a testdrive.