Ford Ranger is a car made for adventurous people. And during an adventure, drivers might find themselves in adverse situations in which they will have to camp and improvise in hostile territory. That made us realize that our car manual could be helpful in a very unusual way: as a blanket. So then the challenge was “how could we transform the user’s manual into a blanket?”

Ford Ranger is a car made for adventurous people. And during an adventure, drivers might find themselves in adverse situations in which they will have to camp and improvise in hostile territory. That made us realize that our car manual could be helpful in a very unusual way: as a blanket. So we printed it using the exact same material used in emergency thermic blankets.

Whenever our customers caught themselves in the middle of a cold adventure, they thought about of us. And this helped to strengthen the relationship with customers, resulting in a 27% increase of Ford Ranger drivers going back to Ford dealerships in the following 3 months.