Product: Rayovac Batteries.Work to be done: Print ad of the product which will emphasise the long lasting quality of the batteries.

The positive and negative terminals in the batteries go along at the beginning and at the end the different positive and negative phrases about life.The colour palette in the batteries illustrates each one of those phrases.

Being the first publishing very recent (26 January 2012), there is still no information given by the company regarding its impact in sales.