RBK Streets is the definitive ‘playground with an attitude’ for the RBK consumer. The objective was to develop a unique and interactive website that will promote the RBK brand and support existing campaigns. The purpose of the interactive environment was to show consumers the sport, music, and entire lifestyle of RBK. RBK Streets' driving force is the community that it involves. If you're a fan of hip-hop and 50 Cent, you can enter the 50 Cent Contest by uploading your own demo to be heard by 50 himself. The winner will be featured on the next RBK mix-tape! There are also mini-games, like Alley-Oop and DJ Challenge to earn additional street cred. Winners with the most cred at the end of every month earn RBK related prizes.