Cannes Lions
OMD GUATEMALA / 3M / 2015
Overview
Entries
Credits
Execution
We were featured on the news, publications and TV shows about crafting and home economics.
Outcome
- Over 10,000 people visited the store;
- We renewed stock three times;
- We increased our sales by 5%;
- Never selling something broken was so successful. And best of all, we demonstrated that Scotch Super Glue 3M leaves everything like new, and it is worth it’s cost.
Similar Campaigns
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