Empik is the biggest bookstore in Poland. Its mission is to promote reading of books.

Poles do not read books. But Poles are heavy Facebook users. Therefore on the World Book Day Empik organized book-sampling campaign on Facebook.

To create an inviting experience on Facebook where millions of brands fight for users attention, we used Empik’s fans, rather than Empik itself to spread the world about books. We prepared sentenced describing the beginning of the plot from different books and they posted them on their walls. Pretending that the incredible story from the book happened to them…