Cannes Lions
SANCHO BBDO, Bogota / COLCERAMICA / 2014
Overview
Entries
Credits
Description
Corona is a Colombian multinational property Olózaga Echavarria Family, vertically integrated from mining of industrial supplies, manufacturing of ceramics and other building materials, and marketing of products for home and building through its stores and Warehouses Homecenter Corona. It consists of eight business units and has 17 manufacturing plants in Colombia and 2 in the United States, as well as office supplies in China, a marketer of coatings in the United States and in Mexico trading. It generates more than 18,000 jobs and exports its products to many markets around the world.
Execution
Using a mobile application, we created a direct access to each one of Corona's more than 300 bathroom tiles designs, that can be scanned to read more than 100 universal masterpieces that hide within them.
Outcome
Bathroom mosaics which hide more than 100 literary masterpieces that can be read from a cellphone?.
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