Cannes Lions

READY

O POSITIVE, New York / FOOT LOCKER / 2015

Film
Film

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Overview

Description

NBA star Russell Westrbook meets a cocky kid who says he is “ready to fly.” In response, Russell drags the kid through a hardcore sports training commercial, including all the typical beats, like flipping tires in a field, working out in a hot room and running sprints on a smoky court, until the kid eventually passes out cold. Spike Lee makes a cameo, razzing the young player as he works through Westbrook's grueling drills.

Similar Campaigns

12 items

Shortlisted Cannes Lions
For the Love

BBDO , New york

For the Love

2021, FOOT LOCKER

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