Cannes Lions
DDB SPAIN, Madrid / GRUPO CALVO / 2012
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When you are very hungry, your stomach growls. What if there was someone, whose stomach instead of growling… was thundering?This is the incredible story of a man dominated by his stomach, who is forced to leave his house and family and join a circus, just like another beast. His life on the Circus, not was so bad at all, he became “The Incredible Thundering Stomach” but he wanted to go back to his house, with his wife and family.
However, his problem had an easy solution: Calvo ready-to-serve meals could tame his stomach and return him to his prior life.
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