Cannes Lions

Real 5G

ACADEMY FILMS, London / THREE / 2020

Film
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Overview

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Execution

Opening on a present-day news report predicting a dismal future for the UK, the ad transports the viewer through a vibrant wormhole to an instantly recognisable, futuristic

5G-powered London skyline with drone post-boxes, a digital Big Ben and partners of Three such as Samsung and Greggs. Each scene highlights different benefits of 5G, proving that Britain’s future doesn’t look so dismal.

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