Cannes Lions

REAL ESTATE

DEMAND CO., Tokyo / ABLE / 2004

Film
Film

Overview

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Overview

Description

Able - Japan's best rental introduction estate agent. We convey the concept of being the best through portraying "things that are not the best" in our commercials, creating an impression on the consumer. In this instance, a young man says he'll buy his girlfriend the second most thing she wants.

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