"Anders & Henriette" is an interactive edutainment programme. It is a serial story in 8 episodes (a new episode every week) where the user follows a virtual family during a number of years - as well as their considerations regarding family, love, career, conflicts, mortgage loans and housing finances.Hence, the turning point of the mortgage products is a real, dramatic story about the lives of Anders & Henriette - a story that the user will be able to relate to, and that will make them come back for the next episode. The idea of the programme is for the user to help the family make a number of choices regarding their housing and mortgage situation. These choices will affect the family's lifestyle.

Every week when a new episode has been released, the participants receive an email from the programme encouraging them to follow the development of the story. The objective is to make products - that are otherwise complex and low involvement - comprehensible and accessible to the customers in an entertaining, involving and innovative way. This should in turn create leads to the advertiser and retain existing customers. The primary target group is people between 25-39 years.