The idea was to let one of the best excavator drivers in the world, Juha-Pekka Perämäki, assemble one of Statoils new hot dogs and serve it to his friend. For real.

The film was released on Facebook with a limited media investment and YouTube with zero budget. We sent it to selected major media and blogs / sites associated with building, construction, engines and machines etc.

40% sale increase

Reach: 560 millions

11000 engagements by prominent media

The Mirror (UK) picked it up and it really started to pick up when Mashable ran a story, the film being a top trending topic on that channel. Soon we saw media like Boston.com, CBS News and AOL, followed by hundreds of other channels worldwide including their core markets such as Norway, USA, Sweden, Russia, China and more. Thousands of Tweets done by users with small to millions of followers and at other social media such as Reddit you could find hundreds of great comments. Sales figures are currently under development, but Statoil Sweden has reported a 40% sales increase.