MOTHER USA, New York / DIAMOND PRODUCERS ASSOCIATION / 2017
This film tells the story of a modern relationship, a real relationship.
Unlike every diamond commercial that went before it, this film acknowledges the imperfect moments that every relationship has.
The relationships that last, the real and rare ones, happen when you realize that the connection you have with someone is worth fighting for.
There’s always a moment when you decide to commit, and this moment provides the jeopardy and tension in this film.
Finally, in a move unheard of for the Diamond industry, we chose to question whether marriage was the only way for a diamond to represent a real commitment. This was a message Millennials were incredibly excited to hear and one of the main reasons the film stood out and appealed to them so strongly.