CREATORS MEDIA, INC., Los Angeles / HULU / 2017
The Real LIfe Powerpuff campaign was set with the mission to inspire girls all over the country. So our team set out on a country-wide search to profile a group of amazing girls doing amazing things and highlighted their motivations and accomplishments in a social video series. These #RealLifePowerpuff girls set the stage for the campaign and showed girls everywhere that they can accomplish their dreams, no matter their age or background. Drawing the series into our highly engaged social audience we invited fans, viewers, and parents alike to visit our microsite reallifepowerpuff.com and submit the stories of the little heroes in their lives. To culminate the campaign and bring everything together, we hosted a Real Life Powerpuff Day event for 100 local LA girls ages 8-12 to participate in educational workshops, panels with our real life Powerpuff girls and encourage each other to be their own heroes.
We started by highlighting a handful of amazing girls in a social video series and then asked people everywhere to submit the #RealLifePowerpuff girls in their own lives via social media. The event featured guest speakers, three different educational and fun workshops, a panel discussion with three of the #RealLifePowerpuff girls from the video series, a green screen Powerpuff photo activation, and special Powerpuff-themed snacks! To extend our reach beyond our social network we ran the campaign inline with International Women's Day and profiled our heroes in Teen Vogue, InStyle, and NBC. In addition to the custom content, live events, and social amplification, we also ran digital media on MoviePilot.com to support tune-in, including takeovers, pre-roll, high-impact display, and rotational display.
•Social Promotion Across 13 Different Channels
•Movie Pilot: Main Page, Super News, TV, Directors, Celeb, Young Adult, Fantasy, Animation, Action, Super Hero & Twitter
•Others: Hulu Facebook & Scary Mommy Facebook
•Combined Following: 30 Million
•42K Total Engagements (against 20K estimated benchmark)
•5.2 Million People Reached (against 3 million estimated reach benchmark)
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