Cannes Lions
TRY/APT ADVERTISING AGENCY, Oslo / VOLKSWAGEN / 2013
Overview
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Description
Two guys are building a cabin up in the mountains. At first it seems like the two craftsmen are just working, but as the voice over moves on it´s clear that the two are struggling to hold back their feelings for each other.
As the romance hits it´s peak, a park assist sound starts beeping and we reveal that the tender voice over comes from a guy sitting in his Transporter, having fun making up stories about his coworkers with the rear view assist from Volkswagen.
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