Cannes Lions

REARVIEW CAMERA

OGILVY & MATHER COLOMBIA, Bogota / KIA MOTORS / 2012

Presentation Image
Film
Presentation Image

Overview

Entries

Credits

Overview

Execution

We created the world´s first backwards race guided only by rear-view cameras, An unprecedented event in which we demonstrate the benefit of the rear-view camera in a impactful and unique way.

Outcome

Professional pilots and specialised reporters talked about the brand, the camera and the event in social networks in an exciting and positive way.After the race, with a low budget of less than U$60,000, 1,042 rear-view cameras were ordered.

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