GETIN NOBLE BANK , Warsaw / GETIN NOBLE BANK / 2013
The previous logo of Getin Bank was one of those to which one does not pay much attention. It did not express the concept, which was related to the bank's name from the very beginning. The task was to combine several elements crucial for the Bank:
- new logo created around the concept of GET IN, encouraging clients to come in and get to know the offer,
- simple and functional graphics, both in the logo and the corporate identity
- dynamic, modern values
- coherence of all materials
A green arrow combined with the name of Getin Bank symbolises an invitation to action and to getting to know the Bank's offer. Making the logo functional makes it possible to place it in different contexts. The arrow is responsive - it adjusts to its location. It can be stretched along the whole branch. It can also be shortened or bent on the edge of a wall. Combined with a much fresher shade of green it creates a distinctive look, one easy to remember. In the mass of information the message has to be simple, clever and remembered.
Getin Bank’s rebranding process attracted the attention of customers and people working in the industry. Many journalists and bloggers have expressed positive opinions on the change of the bank’s image.
”I can personally and subjectively say that the new graphic design of the logo and the visualisations are graphically successful, simple and meaningful. Replacing the traditional serif font with a modern one and replacing the shaded dot with an arrow reflect the company’s new marketing strategy and the already announced changes of the company’s product range and customer service standards.
HAVAS MEDIA, Singapore
GETIN NOBLE BANK , Warsaw
2015, GETIN NOBLE BANK