Cannes Lions
WIEDEN+KENNEDY, Portland / AMERICAN EXPRESS / 2014
Overview
Entries
Credits
Execution
ReceiptMatch was marketed to existing American Express OPEN Card Members in spring 2014 via e-mail and on OPEN.com/receiptmatch.
Outcome
While American Express does not release information about downloads or active users, the ReceiptMatch with QuickBooks app has been well received by small business owners and the small business press. Katrina Gutierrez of DailyMarkets.com said, "If you've been faced with the task of matching printed receipts to your statement, you will agree that it can be very tedious, especially when receipts get misplaced, lost or damaged. ReceiptMatch solves these and many other problems and difficulties that occur in the process of matching your receipts." PC World's Christina DesMarais said, "Tagging can be done once, on the fly as expenses are actually made, reducing the chance that a receipt will be lost before someone can sit down and tag it in QuickBooks. And since digital copies of receipts are accepted by the IRS, uploading them to QuickBooks also lets you throw away your paper versions."
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