Cannes Lions
JUNG von MATT, Stuttgart / PHILIPP RECLAM JUN. / 2008
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The Reclam publishing company sells mainly classics of literature. To get schoolchildren and students’ enthusiastic about Reclam titles, The Literature Doner Kebab presents literary works in an easily digestible form. Instead of the familiar meat skewer, visitors find on the microsite a doner kebab, formed of selected quotes. They can use a range of functions to get closer to the literary elements that made it up: literary excerpts can be extracted, subject fields can be searched, authors found, selected sections printed out or sent, etc. Not to forget: users can directly acquire the books selected via reclam.de, the publishing company’s website.
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