Cannes Lions

RECRUITMENT

McCANN ERICKSON BELGRADE, Belgrade / GENERALI / 2011

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

As those governmental envelopes became naturally a kind of a loyalty and honesty test, we used them to find loyal financial manager for our client. We sent all the candidates’ invitation letters for the interviews in those. We knew that with the act of acceptance, candidate would show desired qualities: honesty, legalism and loyalty.

Outcome

Only seven candidates showed up for the interview, the most suitable seven.As it was posted on countless number of web pages and shared on Facebook, this simple case became piece of advertising itself, raising the awareness and positive image about the client.

Similar Campaigns

12 items

Shortlisted Cannes Lions
The Olympian

KING JAMES GROUP, Cape town

The Olympian

2021, SANLAM

(opens in a new tab)